Ultimate Research Center (URC) we are specialized Market Research firm, from data to discovery from discovery to solutions.
Opening at 8:30 AM tomorrow
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Ultimate Research Center provides competitive brand Market Research for all industries. We customize the research to fit your needs. We can focus the research on emerging brands in specific regions and will work with you to build quotas for demographics, competitors, and markets that fit your needs. This custom research service provides sophisticated sampling techniques, questionnaire development, fielding of the research, and reporting. Studies may be repeated using a quarterly to annual cadence.
Ultimate Research Center creates value through capturing enormous amount of data about consumers and helps the organisation and private individuals to Read their customers mind for proper planning of strategies using our insights
 Our data is complete, trusted and useful, so clients can depend on it when making important decision. 
Our science marries rigor with innovation to give clients Answers that points the way forward. 
Our firm is filled with trust-seekers driven to get it right. We are the science behind what is next We provide clients with a comprehensive understanding of what consumers watch and what they buy and how those choices intersect.
                                                                                             THE FUTURE      
The way in which businesses decide and the information they require to support the decision-making process has evolved and will continue to evolve at an ever-increasing pace. It's a very exciting time for the market research industry, and we're going to be right at the center of it. 

                                                                                 WE LOVE WHAT WE DO
Challenge us. Give us your toughest questions. Your biggest concerns. Your most important issues. Then let us challenge you – or at least your expectations. 
                                     CREATE CUSTOMER SEGMENTS AND UNDERSTAND THEIR VALUES.  
 Customer segmentation studies are a key component of a brand’s strategy. By identifying different customer segments, sizing them, and estimating their value, brands can create powerful product and marketing strategies to influence buying behavior. Ultimate Research Center provides customer segmentation models for all industries. We use psychographic questionnaires coupled with statistical techniques to identify and size-independent market segments. 

                                   UNDERSTAND WHY YOUR CUSTOMERS DO OR DO NOT BUY.
Customer intercepts capture feedback as customers exit your facility. Ultimate Research Center provides this custom research service to answer questions ranging from why conversion rates differ across a brand’s locations to reactions to a new store concept from both current and new customers. This custom research service provides sophisticated sampling techniques, questionnaire development, fielding of the research, and reporting. 
We have conducted several Focus groups, intercept interviews and ethnographies. We've observed hundreds of hours of in-store interactions and analyzed hundreds of hours of home video journaling footage. Our in-house qualitative moderators are part of the research team from the start. 

We have a full toolbox of quantitative methods with particular strength in discrete choice, product viability, pricing, brand tracking, and segmentation. No quantitative project is without the close collaboration of our advanced analytics team, who are part of the research team from the start. 

Our design team brings information to life, helping you digest research findings and develop insights with greater accuracy and clarity. No more boring PowerPoint slides. 

The research might be finished, but the project lives on, because, at the end of the day, research is a vehicle to answer a business question, to decide on a campaign, or to design a new product/service. Our newly launched Ultimate research takes projects to their completion and helps companies answer their "Now What?" question.

                                                                                MEASURE WHAT MATTERS  
Get a complete view of your shoppers’ behaviors—both inside and outside of your stores. See how your market performance stacks up with your competitors’, including those in non-traditional, new and hard-to-read channels.

Contact Us


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  • 0701 660593
  • 0752 475409
  • 0781 216107


Get directions
plot 34 Kampala Road

Business Hours

Mon:8:00 AM – 5:00 PM
Tue:8:00 AM – 5:00 PM
Wed:8:00 AM – 5:00 PM
Thu:8:00 AM – 5:00 PM
Fri:8:00 AM – 5:00 PM
Sat:8:30 AM – 1:00 PM
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